Anand Kumar Generative AI · Motion design · Development
case study · building now

Viral AI Production Studios

A content studio where AI agents do the work and people make the calls.

building now

I'm building this right now. This page shows how it works. When parts go live, I'll add the real numbers here.

the problem

A video is not a customer.

Small businesses need a lot of content to find customers. Agencies cost too much. AI video tools can make hundreds of videos.

But lots of videos doesn’t mean lots of customers.

my idea

Start with the buyer, not the video.

First, find out who actually buys. Then find out where they spend their time. Then make content they want to watch. Then check who bought. Then do more of what worked.

how it works

Nine steps from brief to sales. A person says yes at eight of them.

  1. stepwhat happenswhat the AI doesa person says yes to
  2. 00Brand brainTurns the brand into clear rules every helper can read.the brand rules
  3. 01Market researchFinds who buys, who competes, and where buyers spend time.the plan
  4. 02IdeasFinds ideas from real stories, pains, benefits and what already works.the idea
  5. 03ScriptWrites hooks and a script. A separate checker tests every fact.the script
  6. 04PlanMakes a shot list, and picks the cheapest good way to make each shot.no gate here
  7. 05MakeGets the voice, the footage, the stock and any AI shots.key shots and the voice
  8. 06Edit and checkAn AI editor cuts it. Two checkers test the brand and the feel.the final video
  9. 07Repurpose and postTurns one video into Shorts, carousels and posts for each platform.the posting plan
  10. 08Measure and learnTracks clicks, sign-ups and sales. Spots what worked.any lesson worth keeping

Behind it all, a workflow tool (n8n) moves the work from step to step. It waits for a person at each gate. If one shot fails, only that shot runs again.

the money rule

Free before paid.

Every shot goes down this list. It stops at the first one that's good enough.

  1. 1Use what the client already has.○○○○
  2. 2Reuse something we made before.○○○○
  3. 3Free or licensed stock.●○○○
  4. 4Plain code and templates.●○○○
  5. 5Cheap AI image or motion.●●○○
  6. 6Better AI video.●●●○
  7. 7Premium AI, only for hero shots.●●●●
  8. 8A person, if it still isn't right.a person

Every shot has a budget. If an AI shot fails twice, it stops and asks a person. No endless retries.

make once, use many times

One good video can feed a whole week.

master · 5:00
1 approved video
→
10 Shorts
1 carousel
posts
a person signs off

A person approves one master video. Then the system finds the best moments inside it.

So 20 Shorts a day does not mean 20 new AI videos. It means two good master videos, cut up well.

what we count

Customers, not views.

Most people would copy video A. Viral learns from video B, because B brought in the customers.

These are example numbers, to show the idea.

real stories

Real customer stories come first.

People trust people. So the best content is a real customer telling their real story.

AI helps find the story, plan it, edit it and share it. It never makes one up.

who's in charge

AI for scale. Code for the boring bits. People for taste.

AI does the research, the options and the heavy lifting. Plain code does the jobs that never change, like cropping, captions and scheduling. People keep the taste, the brand and the big calls.

tools

What it runs on

in the plan now

  • n8n
  • OpenAI
  • Gemini
  • Claude
  • ElevenLabs
  • AssemblyAI
  • Shotstack
  • FFmpeg
  • Cloudflare R2
  • Pexels

testing for video

  • Runway
  • Kling
  • fal
  • Higgsfield

Any tool can be swapped out. The system picks the best value tool for each job. If a better model comes out tomorrow, I test it and plug it in.

what's next

The first client is my own app.

Viral’s first client is Miracle Ritual, my wellness app. That way I can test every step with real money and real users. I’ll share what I learn right here.

for your team

Want this for your team?

If your team makes a lot of content, I can set up the same kind of system for you. With your brand, your tools and your people in charge.

Let’s talk →

say hello

Got a content problem? Tell me about it.

I help brands and agencies set up AI content pipelines. I also take senior roles in creative AI. Freelance, contract or full time.